Five changes that get most WordPress sites under 3 seconds
A GTmetrix score is rarely one big fix — it's five or six small ones, in the right order. Here's the checklist we run through on every project before handoff.
What a 90+ Lighthouse accessibility score actually requires
Contrast ratios and alt text are the easy 80%. The last 20% is usually about headings and keyboard focus.
Handing a site to a marketing team: what actually gets used
A 40-page PDF manual gets read once. A five-minute recording of the actual screen gets used for a year.
Permalinks, meta tags and alt text: the on-page SEO that matters
Before any content strategy, these three things need to be right — and they usually take one afternoon.
Contact forms that don't quietly lose submissions
Spam filtering, storage in WordPress, and an email copy — the three things a contact form needs to be reliable.
Moving a live site to a new domain without downtime
DNS, SSL and redirects, planned as a checklist instead of a scramble on launch day.
Setting up Google Analytics so it's actually trustworthy
Connecting GA4 is the easy part. Getting the events and goals right from day one is what makes the data useful.